A UGC platform isn't enough — you need a team behind it. How an international fashion brand (+€500M revenue) turned its customers and influencers into a measurable conversion engine, through a setup operated end-to-end by Getclother.
Delivered through Getclother.
International fashion brand (+€500M revenue) with an active social community but untapped UGC capital. The brand lacked tools and resources to collect, qualify, and leverage this content at scale.
Deploy an end-to-end UGC and influence operation, and prove its direct impact on sales. No vanity metrics — a clear correlation between published content and orders generated, week after week.
The result doesn't come from a single tool, but from the meeting of content built to convert and an integration designed for the buying journey.
Our teams produced and orchestrated high-quality campaign content: 75 influencers activated, framed posts and stories, product staging. These creators are first and foremost happy customers — so the content is authentic, not advertising.
This authentic content — product-tagged and editorially selected — is integrated at the right points of the e-commerce journey. Credible social proof at the exact moment of the purchase decision, lifting engagement and conversion.
Content authenticity × journey integration = +81% conversion and +94% time per session.
“A UGC platform where the brand is left to fend for itself yields nothing. We're the only solution combining a proprietary tech platform with a dedicated agency team — screening, consents, product tagging, editorial curation. Everything is handled, nothing is left to chance.”
Getclother — Getclother
Activated 75 influencers — 75 Instagram posts and 60+ Snapchat & Instagram stories produced.
Collected, screened and moderated 2,286 UGC posts — 1,324 selected and integrated into site widgets.
Automated creator consent management — no manual messages, full traceability.
Product tagging on UGC content: 79% exact products identified, 21% by category.
On-site widget deployment: 91% on the homepage, 9% in a dedicated UGC gallery.
Order tracking and attribution over 6 consecutive weeks — posts / sales correlation documented.
To the campaign over 6 weeks — with a peak of 1,100 orders in week 48, correlated to engagement volume on the posts.
UGC transforms browsing behavior, not just traffic.
Proof that well-operated UGC is not an awareness lever but a direct sales lever.
Screening, consents, tagging, site integration — fully handled by Getclother end-to-end.




UGC content examples generated for an international fashion brand
"UGC is one of the most used widgets on our e-shop. We witness substantial increase in page views and session lengths."
"Getclother saves us a lot of time and has become essential in the management of our influence actions."
"Getclother allowed us to precisely attribute orders generated by our UGC — for the first time, we could defend the investment in CODIR with concrete figures."
"The Getclother platform allowed us to integrate Instagram content directly on our product pages, with product-level targeting we hadn't found elsewhere. A real lever for our on-site engagement rate."
Join Be Radiance and the other brands transforming their UGC into measurable revenue.